AC Milan has joined up with global fan engagement platform MatchWornShirt to give football fans around the world the unique opportunity to get their hands on the Rossoneri players’ match worn shirts.
The new collaboration between the two brands will give the over 550 million Rossoneri fans across the globe the opportunity to place bids to own AC Milan match worn shirts across all competitions. The shirts, which will be collected from the first half of each match, are offered unwashed, ensuring they remain packed full of the match-worn elements that make them such rare, unique pieces of memorabilia.
As part of the deal, part of the proceeds raised from the sale of match worn shirts will go to Fondazione Milan, the Club’s non-profit arm that recently celebrated its 20th anniversary. Over the course of the past two decades, it has undertaken more than 230 projects across the world, offering its own contribution to promote accessibility to sport for all, as well as to provide educational, health and social support, responding to the needs of the community in emergencies as well as in everyday life.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are delighted to kick off this collaboration with MatchWornShirt. This new licensing partnership allows us to engage and connect with our fanbase across the globe in a unique and exciting way, giving them the opportunity to own a piece of history of their beloved team.”
James Flude, Head of Business Development at MatchWornShirt said: “AC Milan are one of the most iconic clubs in world football and their shirts are synonymous with the success that has been prevalent throughout their rich domestic and European history. We are delighted to be bringing these shirts to fans in Italy and around the world.”
Auctions for the match-worn shirts will typically begin at the start of every game, enabling fans to watch the action unfold whilst placing bids on the shirt of their favourite player.
However, fans can already get their hands on shirts from the Rossoneri’s recent fixtures against S.S. Lazio, AS Roma and U.S. Lecce, by visiting: acmilan.matchwornshirt.com.
