On April 12, 2022 Franco Baresi launches Values, NFT collectibles composed of 7 exclusive artworks created together with the artist Panenous, representing the fundamental values that have always characterized the life path of The Captain: Imagination, Love, Freedom, Mindfulness, Courage, Loyalty, Legacy are the titles of the pieces of art.
“The purpose of Values is to inspire people that the power of imagination can help overcoming adversities, as it happened in my life”, said Franco Baresi. “Values it’s not about dreaming. It’s about surviving hard times. It’s about how much it costs to make it real. It’s about believing that pain can be turned into beauty. This is Values.”
The project also aims to make a difference directly on the ground. That’s why part of the income from the NFTs sales will finance the “From Milan to the World” project, an initiative of the Fondazione Milan, to which Baresi has been linked to for many years.
The collection will be previewed the day before the actual launch inside Franco Baresi’s Metaverse (https://thenemesis.io/@francobaresi), a completely digital environment easily accessible from mobile and PC, in which the users, with their avatar, may view the artworks as if they were in a real art gallery and will be able to directly access the platform for the purchase of the NFTs.
Thence, within the same space, the public can watch videos of Franco Baresi’s career and will be able to interact with the champion’s avatar, also having the opportunity to win prizes by playing personalized mini games and access all the initiatives of the Fondazione Milan.
The 7 artworks will be sold on the Binance NFT Marketplace through a premium event
(https://www.binance.com/en/nft/event/FrancoBaresi), promotion dedicated to the most prestigious NFTs on the platform, within a space specifically reserved to the collection. Each buyer will not only own a unique and certified NFT piece of art but will also have the opportunity to access prestigious prizes, including a visit to the Casa Milan Museum together with Franco and attend a Serie A AC Milan match in his company at San Siro.
The project, developed by Innomaco, a company working with artists, celebrities and businesses in the NFT space, is carried out by Apeiron Technologies, a compan specialized in outlining revolutionary strategies and solutions by exploiting the potential of blockchain and NFT. The project is coordinated by Visionarylab, expert in marketing and communication strategies for digital projects, together with MerzelCommunication, which has been operating in the PR and press office for over 25 year.
The 7 artworks:
Imagination
Young Franco imagines becoming the captain of Italian national team.
Because when someone begins to imagine, something begins to happen.
Love
A young Franco walks towards a bright future, sustained by the love he received from his dead parents.
Because love is the most powerful force to achieve dreams.
Freedom
Franco grew up in a humble environment but rich in values, mainly free of cultural superstructures. This helped his mind to empower himself with the necessary creativity to lead on the pitch the football revolution of the late 80’s. Because freedom of mind is the base revolutions stand on.
Mindfulness
Franco’s mental strength made him confident enough not to fear facing the best players in the world and allowed him to overcome illness and injuries.
Because personal awareness is the first step to challenge the impossible.
Courage
Franco after missing the penalty shot at the USA 94 World Cup final. Seriously injured in the second game of the competition and undergone knee surgery, Franco played the final, one of his best career games, without even a full training in the previous weeks thanks to an incredible mental and physical comeback. He led his team to the penalty shootout and, although he was exhausted, he shot the first one. Because being a leader means taking responsibility, whatever it takes.
Loyalty Franco’s DNA made him naturally build his family and professional relationships on loyalty. Because loyalty is the foundation on which to build a successful life.
Legacy
Franco’s authentic footprint as he left a golden trace on the pitch, based on the respect for his teammates, his opponents, the fans and the game itself.
Because the real legacy is not about the trophies collected but the ethical example that will stand forever.
